SBI Mutual Fund Recruitment 2021 Out –Apply Online For Marketing Automation Manager || Apply Soon!!

Eligibility

• Be responsible for the management of our marketing automation strategy, as well as campaigns to monetize our demand generation programs and marketing database.
• Establish much of the groundwork that will help our company launch and scale our lead nurturing, engagement, and marketing automation programs
• Manages end to end execution of projects including operational and technical facets of marketing automation tool – channel optimization, engagement, Lead scoring, page actions, CRM integrations and triggered communications
• Directly be accountable for meeting aggressive milestones with regards to various campaigns and KPIs.
• Implement marketing automation programs for multiple customer segments and campaigns. Maintain the marketing automation platform, ensuring high message deliverability.
• Work with the product manager and business owners to segment the database for appropriate campaigns. Create demand generation journeys and drip campaigns, to drive conversion and engagement.
• Coordinate messaging in collaboration with the Content team. Drive the creation of Content, templates for various channels like Email, SMS, WhatsApp, Web Message, Push Messages, etc.
• Track and analyze the marketing automation campaigns for key metrics, use statistical analysis, post-campaign behavioral response to strategize and develop campaigns.

Role and Responsibilities

• Demonstrable track record of creating scalable marketing automation driven campaigns that deliver significant value
• Experience in planning, creating and managing multi-step, lead-nurturing & engagement programs is mandatory
• Strong organizational skills, the ability to manage long-term projects while juggling real-time needs with short turnarounds.
• Demonstrated ability to achieve strategic goals in a heterogeneous and fast-paced environment
• At least 5 years of hands-on digital marketing and campaign experience in a similar role is a must. Experience in eCommerce and Fintech space will be a big plus
• Solid understanding of performance marketing, conversion, and online customer acquisition and in-depth experience with website analytics tools
• Excellent problem-solving, organizational, and analytical skills
• MBA and computer science background highly desired

Skills & Competencies

• A self-starter with a bias towards action and can break down complex problems to design elegant solutions
• A great team player and always puts the team before self and enjoy winning together
• Hands on critical individual contributor and able to function independently with the ability to gather the resources you need from other stakeholders
• Data obsessed. Derive insights from data and use the same for product improvements and iterations. Also educate cross functional teams with actionable derived from deep data insights